Choice Hotels International adds SONIFI Solutions to Qualified Vendor Program

LOS ANGELES (July 12, 2017) — Choice Hotels International, Inc. (NYSE:CHH), one of the world’s leading hotel companies, today announced that it has selected SONIFI Solutions as a Qualified Vendor for providing Choice Hotels franchised properties with world-class in-room entertainment, including interactive TV solutions, free-to-guest and over-the-top streaming via STAYCAST. Choice Hotels franchises approximately 6,500 hotels representing more than 500,000 rooms worldwide across 11 brands, including Ascend Hotel Collection, Cambria, Comfort Inn, Comfort Suites, Sleep Inn, Quality, Clarion, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn.

“At Choice Hotels, we always seek out operational efficiencies to help bring value and performance to our hotel owners, operators and guests,” says Rick Summa, vice president of procurement services for Choice Hotels. “The breadth and flexibility of SONIFI’s technology solutions make it a great fit for our diverse portfolio of hotel brands. We are pleased to add them as a new qualified vendor for Choice Hotels.”

SONIFI, a longtime pioneer in the hospitality market, offers Free-to-Guest solutions, interactive television solutions, streaming, and Internet services.

“We are excited to be able to offer our products and services to Choice Hotels International,” said SONIFI CEO Ahmad Ouri. “SONIFI strives to build innovative solutions that work together seamlessly, but also function well independently and interoperate with other systems already in place at a property. We aim to provide options that simplify ownership. Being selected by Choice, which serves a wide range of needs for travelers, is a great affirmation for SONIFI.”

Choice Hotels has stringent requirements for its preferred vendors based on quality, reliability, performance and value. Through its Qualified Vendor Program, Choice franchisees have the option to take advantage of a negotiated brand discount from SONIFI’s standard licensing fees, simplifying the purchasing process at the hotel level.

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